Emerging technologies are reinventing how businesses market and sell. But those technologies are only as good as the sales and marketing strategy behind them. The Foundry understands not only the code behind the technology, but also how it fits in an effective sales and marketing strategy. The Foundry can help with:
Email marketing strategy and execution. We'll help you...
- Determine how email marketing fits in the broader sales and marketing strategy.
- Build your list -- quickly, cost-effectively and ethically.
- Target your mailings so the right message reaches the right audience.
- Compose copy that works best for email -- concise and clear -- that delivers your message and creates effective calls to action.
- Get your email to the inbox and avoid spam filters.
- Design visually appealing mailings that reflect and promote your brand.
- Create online surveys that you can deliver with your emails.
- Analyze mailing stats (opens, clicks, forwards, etc) to hone strategy and improve return on investment.
Web site strategy. We'll help you...
- Determine how your web site fits in the broader sales and marketing strategy.
- Suggest and execute visual designs that reflect and promote that strategy.
- Drive traffic to your site, through effective search engine optimization and other techniques.
E-commerce. We'll help you...
- Select and implement the best solution for selling or collecting donations online.
- Navigate the labyrinth of options for credit card processing and assist with the processing of applying and implementing the best solution.
Offline marketing. We'll help you...
- Coordinate how your online and offline sales and marketing tactics work together.
- Develop effective brochures, advertisments, direct mail pieces, and other print marketing and sales material.